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UBS

Wealth Management Partner

UBS is the world’s largest truly global wealth manager and the leading bank in Switzerland. Its strategy is built on these core strengths, supported by competitive investment banking and asset management capabilities.

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The UBS branch on Piazza della Riforma in Lugano at dusk

UBS is the world’s largest truly global wealth manager and the leading bank in Switzerland. These two pillars are at the heart of its strategy and are strengthened by its focused and competitive investment banking and asset management capabilities. UBS focuses on staying close to its clients and providing them with financial advice and solutions to help them achieve their goals.

Its business model is capital-generative and well-diversified, with strong competitive positions in its target markets. Its risk-aware culture, superior client service, respected brand with over 160 years of history, and prudent capital management have enabled UBS to grow profits consistently and sustainably, delivering attractive returns to shareholders over the long term.

The integration of Credit Suisse has further accelerated UBS’s growth strategy. This step has provided its client franchises with greater scale, complementary capabilities, and new talent. It supports UBS’s ambition to deliver sustainable, high-quality returns and long-term growth.

A UBS banking hall with marble columns and a glazed ceiling

UBS is the preeminent universal bank in Switzerland and the only one operating across all five business areas: personal banking, wealth management, corporate and institutional clients, investment banking, and asset management. UBS remains fully committed to its home market. Its leading position in Switzerland is essential to supporting its global brand and profit stability.

Its network includes around 200 branches and 4,600 client advisors. Modern digital banking services and customer service centers further strengthen its reach. UBS serves about 80% of Swiss wealth, one in three households, high-net-worth individuals and pension funds, more than 120,000 companies, and around 80% of banks based in Switzerland.

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In pictures

Piazza della Riforma in Lugano, with the UBS building on the square
  • Piazza della Riforma in Lugano, with the UBS building on the square
  • The UBS sign above the arcade of the Lugano branch
  • The UBS building on the corner of Piazza della Riforma
  • Desks by the window in a UBS office in Lugano
  • Client advisors at the reception desk of a UBS branch
  • The client advisory floor of a UBS branch
  • Colleagues in the lobby of a UBS office
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