Barbara Erskine
Barbara Erskine is a seasoned communications strategist, community builder, and media relations expert whose career spans journalism, global branding, and executive leadership.
Best known for her decade-long tenure as Director of Media Operations and Executive Board Member at the World Economic Forum in Geneva, Erskine played a pivotal role in shaping the Forum’s global media presence and brand identity.
Her work at the Forum included developing high-level media strategies, cultivating relationships with international journalists, and orchestrating communications for Davos and other flagship events.
She also founded “Barbara’s Davos,” a parallel program designed to engage and support the global press corps during the Forum’s annual meeting—a testament to her commitment to transparency and dialogue.
Before her time at the Forum, Erskine worked in Paris on the New York Times Foreign Affairs column with renowned journalist Flora Lewis, deepening her understanding of geopolitical narratives and editorial rigor. She later served as Wired Magazine’s European Editor, where she explored the intersection of technology, society, and innovation.
Erskine’s career reflects a rare blend of editorial insight and strategic foresight. Her ability to navigate complex global issues while fostering inclusive, forward-thinking communications has made her a respected voice in international media circles. More recently, she has contributed to thought leadership on responsible AI development and online safety through the AI Asia Pacific Institute.
Fluent in multiple languages and deeply attuned to cultural nuance, Barbara Erskine continues to champion ethical storytelling, cross-sector collaboration, and the power of media to shape a more connected world.