Anja Fiedler

Anja Fiedler has been CEO of Switzerland Global Enterprise (S-GE), the official Swiss organization for export and investment promotion, since May 2026.

As a private consulting and platform organization commissioned by the Confederation and the cantons with over 2,000 members, around 200 employees and more than 3,000 partners, S-GE supports Swiss companies around the world with their international business and helps selected international innovation leaders establish a base in Switzerland.

Anja Fiedler had already been a member of the Executive Board of S-GE since 2023, acting as deputy CEO with responsibility for export promotion. Previously she served as Managing Director at Haco AG, an international medium-sized Swiss food producer. During her professional career, Anja Fiedler has held various C-level positions in Switzerland as well as Europe, Asia, Africa, and the USA, including roles at Unilever, Philip Morris International, Lonza AG, and Denison Consulting. In addition, she worked for several years in an executive capacity as a consultant for international business and organizational development for Hoffmann-La Roche and Ayus, among others.

Anja Fiedler holds dual Swiss-German citizenship and lives in the Basel region and Ticino. In addition to German, she speaks fluent French, English and Thai and has good knowledge of Italian.