Programme

I AM CAVIAR

Sponsor Partner

I AM CAVIAR is created for people who value quality and appreciate the unique experience of discovering authentic, fresh sturgeon caviar for the first time. I AM CAVIAR is the standard of caviar once found only in remote fishing villages, made from a fresh catch and served immediately.

I AM CAVIAR is created for people who value quality and appreciate the unique experience of discovering authentic, fresh sturgeon caviar for the first time. It is to pure malossol that this delicacy owes its renown.

I AM CAVIAR is the standard of caviar once found only in remote fishing villages, made from a fresh catch and served immediately. It is authentic malossol with the lowest possible salt content, no chemical preservation, and made by traditional methods from sturgeon species still found in the wild.

I AM CAVIAR brings together caviar-making families who joined forces and worked together for more than 30 years to create an exclusive system that makes fresh caviar possible. They now proudly present a true gift of nature to connoisseurs.

The coastal rivers of the European Mediterranean have long been a natural habitat for sturgeon. This is where the sole source of I AM CAVIAR is found: populations of Diamond Sturgeon (Oscietra) and Beluga, among the oldest species still represented in the wild. The sturgeon are given every possible condition for natural growth and feeding, with strict limits on human intervention.

Today, the freshest I AM CAVIAR is guaranteed to be available every day at more than 200 locations, from Portugal to Cyprus. Throughout the year, I AM CAVIAR can provide connoisseurs with fresh caviar, delivered anywhere in Europe immediately after five minutes of salting. By learning about the seasonal character of fresh caviar, connoisseurs gain an exclusive experience that helps them form personal preferences for individual I AM CAVIAR orders.

A glass spoon of caviar resting on a Champagne flute in a garden

Fresh caviar is a central product in a well-designed bar menu. It pairs equally well with light and strong alcoholic drinks. A jar can be opened faster than a glass of Champagne is poured, bringing style and precision to the service. I AM CAVIAR offers special conditions for catering. Made-to-the-date salting prepares fresh caviar for the exact date of an event, while a personal choice of pack size ensures the best presentation – from small individual portions to 1-2 kg containers for a ceremonial opening. Together with partners, I AM CAVIAR develops places where connoisseurs can buy fresh caviar for themselves or as a gift whenever they wish or need it.

I AM CAVIAR promotes the values of the brand – the values of fresh caviar. It actively shares knowledge and discovers new ideas together with connoisseurs and partners.

Gallery

In pictures

Coloured glass spoons with caviar on a dark stone surface
  • Coloured glass spoons with caviar on a dark stone surface
  • An open jar of fresh caviar on dark stone
  • An open jar of fresh caviar with a green glass spoon
  • A spoon of caviar on a glass of Champagne at the bar
  • Caviar on toasted bread beside an open jar
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UBS

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